MARKET STRATEGY


 

Good market strategy is a work in progress - constantly adapting to innovation. Companies competing on technology, expertise, need to reflect changes in their customers and innovation in their industry in their products, positioning, messaging, and pricing. Whether a company is defending their market share or breaking into new markets, it needs to adjust to competitive technologies, be aware of product substitutes, and understand changes in their customers - before their customers do. That's where we help.

Kerton Group has helped dozens of technology startups build and implement their marketing platforms - from customer strategy, identifying new markets, and product definition to messaging, collateral and branding.   

Projects can include:

  • Brainstorming Session: Whiteboard session with executives to educate and build consensus on market changes and how to handle them
  • Collateral & Presentation Review: Incorporate insider knowledge on corporate tech scouts and innovation partnership programs into your pitch
  • Marketing Communications: Development of messaging, branding, and demos
  • Market Definition: Use a solid understanding of your market and customer to make sure you are building product that serves a need.

Along with our consultants, we have an arsenal of service providers we work with regularly to support our marketing projects - from artists and web developers to exhibit makers.

Clients include: